Design + Content + Marketing + Optimization

I can help you create a brand new website or migrate your current one. Not happy with your current one? I can help with redesign too. My tool of choice is WordPress.

I have experience creating and managing high-volume online stores in Canada and the US. My specialty is WooCommerce, but I can help configure, manage or migrate what you have.

Need help with written content on your website or social media channels? I am a published author with access to professional writing tools to make sure your message is well-crafted. I can spot a typo a mile away, so I’ll catch it before your audience does!

Search Engine Optimization (SEO) of your website content will help you “rank” higher in search engine results pages. This will increase the amount of organic (free) traffic you get. Free targeted traffic is the best. It takes time, but it worth it in the long run. I have the tools and experience to help.

Social Media Marketing (SMM) increases brand awareness, drives traffic and generate leads for your business by showing up wherever your target audience hangs out: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. I can help you set up these profiles and manage them.

70% of consumers say that they have shared a brand’s video. 72% of businesses say video has improved their conversion rate. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. I can help you create, edit and publish videos to multiple platforms.

Search Engine Marketing (SEM) is a form of web marketing which involves the promotion of websites by increasing their visibility in search engine results pages, principally through paid advertising. SEM is connected to SEO in regards to using keywords to get found on the 1st search page. I will use the extensive SEMrush toolset to research and manage this for you.

I have had direct discussions with an Account Manager at Facebook’s Global Business Group. I can definitely help you set up and manage Facebook Ad campaigns. You can target audiences by interest, age, gender, geographic locations right down to address radius. I also know how the Facebook Pixel works, so you can also track them by activity on your website. It’s powerful stuff.

I have received direct training from Google Account Strategists and Google Implementation Specialists. I can certainly help you set up and manage Google campaigns. You can target audiences by keyword searches, affinity and in-market audiences. I also know how Google Analytics tracking works, so you can also track visitor activity on your website. It’s impressive what Google knows and what it can do for you.

I’ll communicate the results of periodic website audits, perform competitor analysis, and show progress after a marketing campaign. This will require a few different tools: SEMrush, Google Analytics and Google Search Console.

I have experience creating spreadsheets to help you decide what type of campaigns are converting better (Search, Display, Shopping or Video) based on Click-Thru-Rate, Conversion Rate and the Cost per Conversion.