How Can I help?

Design + Content + Marketing + Optimization

Website Design and Hosting

Website Design

I can help you create a brand new website or migrate your current one. Not happy with your current one? I can help with redesign too. My tool of choice is WordPress.

eCommerce

I have experience creating and managing high-volume online stores in Canada and the US. My specialty is WooCommerce, but I can help configure, manage or migrate what you have.

Hosting & Maintenance

I can host your website, secure it with SSL, keep all software updated, perform daily backups, optimize performance and monitor up-time 24/7.

Content Creation

Content Marketing

Need help with written content on your website or social media channels? I am a published author with access to professional writing tools to make sure your message is well-crafted. I can spot a typo a mile away, so I’ll catch it before your audience does!

SEO

Search Engine Optimization (SEO) of your website content will help you “rank” higher in search engine results pages. This will increase the amount of organic (free) traffic you get. Free targeted traffic is the best. It takes time, but it worth it in the long run. I have the tools and experience to help.

Email Marketing

Email marketing is your most direct communication path with your audience and customers. Let me help you use it effectively. I have experience with a variety of email automation platforms including MailChimp and Infusionsoft by Keap.

Social Media Marketing

Social Media Marketing (SMM) increases brand awareness, drives traffic and generate leads for your business by showing up wherever your target audience hangs out: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. I can help you set up these profiles and manage them.

Video Marketing

70% of consumers say that they have shared a brand’s video. 72% of businesses say video has improved their conversion rate. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. I can help you create, edit and publish videos to multiple platforms.

Book Publishing

Become the authority on your subject by becoming a published author. I can help you dust off your draft, format the manuscript and have it for sale as a paperback on Amazon worldwide. I can also help you make it accessible on a variety of online platforms as an eBook.

Digital Marketing

SEM

Search Engine Marketing (SEM) is a form of web marketing which involves the promotion of websites by increasing their visibility in search engine results pages, principally through paid advertising. SEM is connected to SEO in regards to using keywords to get found on the 1st search page. I will use the extensive SEMrush toolset to research and manage this for you.

Facebook Ads

I have had direct discussions with an Account Manager at Facebook’s Global Business Group. I can definitely help you set up and manage Facebook Ad campaigns. You can target audiences by interest, age, gender, geographic locations right down to address radius. I also know how the Facebook Pixel works, so you can also track them by activity on your website. It’s powerful stuff.

Google Ads

I have received direct training from Google Account Strategists and Google Implementation Specialists. I can certainly help you set up and manage Google campaigns. You can target audiences by keyword searches, affinity and in-market audiences. I also know how Google Analytics tracking works, so you can also track visitor activity on your website. It’s impressive what Google knows and what it can do for you.

YouTube Ads

YouTube mobile ads receive viewer attention 83% of the time. YouTube is owned by Google and is the 2nd largest search engine. YouTube Ads are actually configured using the same interface as Google Ads, so why not use your video content to target relevant audiences? I can help you do that.

Campaign Optimization

Search Traffic Analysis

I’ll communicate the results of periodic website audits, perform competitor analysis, and show progress after a marketing campaign. This will require a few different tools: SEMrush, Google Analytics and Google Search Console.

Google Ads Campaign Manager

I have experience creating spreadsheets to help you decide what type of campaigns are converting better (Search, Display, Shopping or Video) based on Click-Thru-Rate, Conversion Rate and the Cost per Conversion.

Facebook Business Manager

I have experience creating automated reports that can show you what is working on a daily basis (weekly if you prefer). Together we can review the Return on Ad Spend and make adjustments.

Let’s Build Something Together!

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